Gaming Innovation Group (GiG) has further extended its pre-existing partnership with Megalotto following the launch of its real-time data platform with the lottery betting brand.
Whilst helping improve its partner’s holistic business view, GiG’s data platform is designed to respond to the operator’s data needs and provide a real-time, compliant, secure and self-serving platform.
Ben Clemes, GIG Chief Commercial Officer, stated: “We are excited to expand our partnership with Megalotto to include GiG Data. Our real-time data platform offers operators a fast and scalable self-service tool that enhances business intelligence. GiG data provides a secure and compliant data framework, which is responsive to the critical data needs of our partners.”
The solution is set to aid the lottery betting brand with its business intelligence, with this bring achieved by the provision of insights through several services in real-time.
Chris Armes, Chief Information Officer, added: “GiG has increased its portfolio of products running on production by Megalotto signing up for GiG Data. Our partners have been shouting for leading data services and this is our solution.
“A compliant, real-time data platform that focuses on self-service that will help our partners optimise and surpass expectations in today’s competitive markets.”
Additionally, the solution features a standard KPI library across all tools incorporated with artificial intelligence that work hand in hand. Player safety and AML are also covered within the platform.
Grant Williams, GiG Chief Executive Officer, concluded: “A key strategic objective for Megalotto is to be a data-driven organisation which can extract and interpret a mixture of financial & transactional data in real-time, to make better decisions for the customer and for the company.
“The tools we now have available via GiG data means we can continue to deliver on our vision to offer a personalised lottery and gaming experience to all of our customers, across all markets.”
