Scientific Games Corporation has announced that its instant ticket retail and digital gaming system project with the Turkey National Lottery has been rolled out across the country.
The retail and digital gaming systems and point-of-sale terminals are expected to be implemented across a network of around 5,000 retailers, with the number expected to double to 10,000 later this year.
Scientific Games’ partnership with the Turkey National Lottery began a year ago with the collaboration now seeing the firm’s retail and digital instant ‘scratch’ games be made available to Turkish players for the first time.
This has been made possible due to the 10-year concession awarded by the Turkey Wealth Fund to Sisal Şans, a joint venture between Turkish Şans Dijital and Italian SISAL S.p.A.
Pat McHugh, Lottery Group Chief Executive for Scientific Games, stated: “We are thrilled to continue our success in Turkey with back-to-back, high-profile projects, both with significant growth objectives focused on developing retail and digital engagement.
“Through our collaboration with trusted, longtime partners, Şans Dijital and SISAL, Scientific Games is driving maximum sales and profits to the Turkish Government and bringing great new gaming entertainment to Turkish players.”
Due to the National Lottery program, Scientific Games has provided an advanced instant ticket gaming system, 10,000 WAVE retailer terminals, and its Open Gaming System (OGS) platform for launching first and third-party digital scratch game content.
In addition, Sisal Şans has provided a mobile app to 800 instant game street vendors. This means that more vendors will have access to Scientific Games instant titles such as Gold, Lucky Mountain and 12 Months Luck, which have been well-received by Turkish players.
The National Lottery project follows on from the successful launch of Turkey’s national sports betting concession last year created by a joint venture between Scientific Games and Şans Dijital. Scientific Games’ full turnkey sports betting solution has been seen as a major success with it driving record sales and returns to the Government of Turkey. In July the solution hit a new record with a week of more than $220 million in wagers.