Lagos Lotteries Board undergoes brand revamp to sustain ‘trust and confidence’

Governor Babajide Sanwo-Olu has revealed a new brand identity for the Lagos State Lotteries Board following a mandate for change in the Lagos State Lotteries and Gaming Authority Bill.
Image: Shutterstock

Governor Babajide Sanwo-Olu has revealed a new brand identity for the Lagos State Lotteries Board following a mandate for change in the Lagos State Lotteries and Gaming Authority Bill.

As reported by The National, the regulatory agency was renamed ‘The Lagos State Lotteries and Gaming Authority’ to bring about greater levels of satisfaction and trust amongst key stakeholders in the agency. 

The changes came six months after Governor Sanwo-Olu signed the Lagos State Lotteries and Gaming Authority Bill that dictated the agency must change its name and logo.

Speaking at the Lagos Oriental Hotels in Victoria Island, Sanwo-Olu said that the agency will modernise its operations using the latest technology whilst also using a transparent approach to its regulatory enforcement. 

“This unveiling marks a new dawn in the history of lottery and gaming regulation in the Centre of Excellence,” he told The National. 

“The agency has been rebranded to set and enforce gaming standards in a responsible and fair manner. The goal is to gain and sustain the trust and confidence of all operators and stakeholders in the lottery and gaming business.

“Our administration did the needful by painstakingly collaborating with the House of Assembly to initiate and pass the Lagos State Lotteries and Gaming Authority Bill of 2021, which I signed into law last April.

“The new law will help to institutionalise major reforms in the Lagos gaming sector and expand the scope of our lotteries and gaming authority’s operations in accordance with gaming dynamics across the globe.”