Scientific Games has announced that its lottery business has joined the National Council on Problem Gambling’s (NCPG) annual “Gift Responsibly” holiday campaign.
Tying in with its Healthy Play responsible gaming program, the Gift Responsibly campaign aims to raise awareness on the risks and harms involved with gifting lottery tickets to underage people at Christmas.
SG has joined a group of US and Canadian lotteries to pledge to the campaign alongside a select group of European and Australian lotteries ahead of the Christmas period.
“Scientific Games is a global leader in the gaming and lottery industries, and one of the first companies to be certified by the World Lottery Association as a responsible gaming supplier,” said Keith Whyte, National Council on Problem Gambling Executive Director.
“They are a valued NCPG member that is once again participating in the Gift Responsibly Campaign. We thank Scientific Games for helping to spread the message that adults should avoid giving lottery tickets to children during the December holiday season.”
SG is using the Gift Responsibly campaign to tie in with its Healthy Play program, which is designed to help lotteries ‘educate their players, establish trust and increase lottery literacy’ encouraging them to sell their products in ‘healthy and responsible ways’.
“The NCPG’s “Gift Responsibly” campaign is perfectly aligned with the goals of our Healthy Play program,” added Carla Schaefer, VP of Responsible Gaming for Scientific Games Lottery.
“Our creative and communications teams have developed holiday Healthy Play trade ads featuring the Gift Responsibly visuals, as well as social media, website and internal communications tools to help share the important message that lottery games are not child’s play and should not be gifted during the holiday season or ever.”