Pollard Banknote has congratulated its partners at the Minnesota Lottery on the launch of its new Dig Dug instant ticket, marking the first time a lottery has implemented the classic arcade game into an instant ticket.
The game, made exclusively by Pollard Banknote for the lottery, is a $10 ticket featuring retro graphics and multiple playstyles that are reminiscent of the original arcade game, giving players the chance to win a top prize of $200,000.
Furthermore, all non-winning tickets are placed into a second chance draw for the Minnesota Lottery’s ‘A-mazing’ prizes.
“We are always focused on providing appealing and engaging new games to our players, and Dig Dug, with its combination of amusing graphics and entertaining gameplay, delivers on all aspects,” said Adam Prock, Executive Director, Minnesota Lottery.
“Given the positive reaction that we have previously seen when debuting instant tickets featuring classic arcade games, we think Minnesota players are going to be thrilled with this new game.”
Supporting the launch of the game, Pollard Banknote has offered marketing assistance including point-of-sale wobblers, digital advertisement and co-branded Dig Dug and Minnesota Lottery merchandise.
“For many years and to the enjoyment of its players, the Minnesota Lottery has been using recognisable brands to enhance its instant ticket portfolio and appeal to new and existing players alike,” added Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.
“Like Tetris, Pac-Man and Ms Pac-Man before it, all of which are part of Pollard Banknote’s Arcade Classics Collection, we are confident that Dig Dug will be well received by players, ‘digging up’ sales for the important programs that the Minnesota Lottery supports.”